You know that place in your heart – that place that makes you get up in the middle of the night to let out that loveable four-legged family member…that place that keeps you sitting there, petting that furry friend when you should be fixing dinner. That place that laughs out loud when your little fur ball climbs all over your hands as you try to type that e-mail. But mostly, that place that motivates you to give this special member of the family the absolute best for all she does for you.

Well, Bill and Jackie Bishop know all of this, too.

The Bishops started their company, Blue Buffalo, in honor of their dog Blue. Blue struggled with health problems and like any family member who deals with complications, they studied up on information. Because they believed that every member of the family deserves to have the best chance at optimum health, they met with experts in dog and cat nutrition and eventually started Blue Buffalo pet foods. The best part: they are eager to share what they learned with other pet lovers who want the best for their pet. Their research and care means that you don’t have to worry about the nutritional content or ingredients every time you shop for or feed your pet.

Because you work hard to feed your family healthy food, reading labels, crosschecking ingredients, trying to balance allergies, needs, and taste, Blue Buffalo has now done the legwork for you by bringing this same concept to dog and cat food. Blue Buffalo products offer natural ingredients and no additives…and the best part, you can now easily find a great gluten-free formula for your furry friend.

Among the many lines that BLUE Buffalo offers, BLUE Freedom for cats and dogs contain no grains, so that means it’s free of gluten. With many formulas to choose from, a healthy protein is always listed first in the ingredient list. Let’s take the Natural Fish Recipe for indoor cats. The very first ingredient is fish, combined with a delicious mix of whole carrots, sweet potatoes, peas, blueberries, and cranberries. BLUE Freedom Grain-Free Chicken Recipe for puppies is also made with the finest natural ingredients, listing deboned chicken at the top of the list. Whole carrots, sweet potatoes, pleas blueberries and cranberries help to create a dry dog food your pet will love.

Although glutens can trigger some reactions in both cats and dogs, many pet owners are choosing to have their furry friends go gluten-free as a means of a healthier lifestyle.

“We see gluten free as an emerging trend in the pet food business as human food preferences continue to evolve into dog and cat diets,” says Billy Bishop, COO of Blue Buffalo Company.

One key exponent, exclusive to the Blue Buffalo line, is their enhanced supplementation of LifeSource® Bits. These added bits are a precise blend of antioxidants, vitamins and minerals selected by holistic veterinarians and animal nutritionists. They are important in any pet’s diet because they support:
immune system health, life stage requirements, and a healthy oxidative balance.
LifeSource® Bits are also specifically cold-formed to help retain the potency of their ingredients.

So, it’s easy to see that the work has been done for you-in the all-natural and pro-health ingredients that you try to incorporate into your family’s diet. And if your two-legged family is busy doing some growing of its own, it’s nice to know that someone put the time and effort that you would have, into formulating a pet food that meets all the nutritional needs for whatever growth stage Fido or Meow is in. You don’t even have to give it a second thought.

Now, If only Blue Buffalo would come up with healthy, gluten-free, vitamin and mineral packed snack for kids!

Blue Buffalo products are available at major pet retail outlets and specialty pet stores. Go to www.bluebuffalo.com for more information.

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